This article was originally published in The Dish, UW-Madison’s food and dining publication.
Insomnia Cookies has found a home on countless college campuses from the East Coast to the Midwest, so it’s no surprise they recently popped up on State Street. With their sweet treats and late night hours, the new Insomnia is bound to be a hit.
This is the second time Insomnia has made an appearance at UW, the first time closing due to illegal activity in 2009. According to an article from the Badger Herald, Insomnia had a food truck on Library Mall that did not comply with city size restrictions. Employees also reported never being paid.
Luckily, the new Insomnia seems to be on the right track.
Walking into the small bakery, the smell of sugar is overwhelmingly potent. There isn’t much to it, a counter to place your order and a short bar with four stools looking out onto State. Of course, there doesn’t need to be much, as Insomnia is known for their delivery, which comes hot to your door late at night.
At the register, there’s one of all twelve cookies on display. The rest appear to be stored in a low-heat oven, with even more baking in the back. Meaning, when they are served, the cookies come out nice and toasty.
Served in a cardboard pizza-like box, the “Deluxe Cookiewich,” two large cookies with ice cream smashed between, came out slightly melty. I ordered mine with a triple chocolate chunk cookie on one side and Chocolate Peanut Butter cup on the other, held together by scoops of vanilla and chocolate ice cream. Unlike a traditional ice cream sandwich, this was not to be eaten with your hands. It’s not the most visually appealing, but the taste makes up for it.
Mmm, the taste. The triple chocolate chunk cookie dripped milk chocolate from my spoon as I dipped it into the vanilla ice cream. The tastes melted into one another. It was a quick, college-style take on an old favorite. With crisp outer edges and a soft core, the cookie truly was baked to perfection.
The Chocolate Peanut Butter Cup cookie lining the back side of our Cookiewich was far from a disappointment as well. This cookie, topped with gigantic chunks of Reese’s, was recommended by an employee. It had a strong peanut butter taste that would probably dry out a person’s mouth if not warm. This matched perfectly with chocolate ice cream.
Although it complimented the warm cookies well, the ice cream was not what I, a Wisconsin-dairy-loving girl, would eat by choice. It could best be described as heavy on the ice, light on the cream.
Perhaps the most enticing thing about Insomnia is their late night delivery. Bringing cookies to students, every night of the week, until 3 a.m. is a surefire path to success. The cookies, with clever names such as “Major Rager” and “B.M.O.C.,” come in packs ranging from six to 24. These can also be prepared as a cookie cake with frosting and served with ice cream. And I repeat, the cookies still come hot and fresh.
Overall, Insomnia was devilishly tasty, taking until my stomach felt stiff and heart was racing on a sugar rush to put the spoon away. I would definitely eat this again, though I doubt my doctor would recommend.